YouTube is the main source of advertisement for many music videos, as well as music channels on TV. It's easy to use and view videos on it, which makes it very popular. The fact it's free to join, upload and watch videos on there is appealing to many people. YouTube has a share button which enables you and other viewers to share and promote certain videos on other social media sites such as Twitter and Facebook. This means gaining more recognition and is an easy promotion tool.
My ancillary texts will also help promote the music video, as I am creating a cover of its release and also a magazine advertisement for the digipak.
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