Target Audience

My target audience is both genders, but possibly mainly female of the ages 15-21, who enjoy music of the indie folk genre. My music video will accompany this genre and reflect it, so an audience with this interest is likely. The music video will evoke emotion and an audience will need to follow the narrative, and in some cases be able to relate. The stereotype for a person who enjoys music of the indie folk genre is someone who enjoys nature and being outdoors, and wearing neutral coloured clothing. The target audience is likely to have a keen interest in social media and music of the indie genre.