Cast List

Anthony O'Malley - Puppeteer
We chose Ant as our actor for the music video, as we felt he fit really well with the indie folk genre. He's confident and we knew he would be reliable.

Puppet: The puppet was bought from a vintage store for £6 and gave us the idea of the narrative. 

Why We Chose to Work in a Group

Working in a group with Manpreet was a good decision to make due to the huge workloads, of which we are now able to help each other out with, as well as work independently on. Putting her creative knowledge and my technical knowledge together will hopefully turn out successful overall. My experience with the cameras, editing systems and filming overall came from creating a short film for AS Film Studies and therefore I intend to put this forward with Manpreet's creative vision.

Inspiration

I went to gigs in order to get inspiration as to what I could interpret into my own music video, in relation to performance aspects. Artists I went to see were all mainly within the indie genre, like my own chosen song. Even though I decided not to add a performance aspect to my music video, I still thought there could be certain quirks to add, like style or mannerisms.

Costume, Makeup, Location and Lighting Ideas

The costume idea for the main protagonist in my music video will be basic clothing, but are considered quite quirky (for example, the bow tie). Another reason to keep the costume simple is so there is no additional cost in providing the costume, as the actor should have these basic items. 

The location will vary to different destinations around Hull, as the plot is of a male puppeteer who travels to different locations to perform to crowds. The ideas for location are Queens Gardens, The Maritime Museum, Hull Marina and Fruit Space. I will also be filming at one of the actors' house. These are all easy locations for everyone to get to.

The lighting will hopefully be natural bright lighting, as I will be filming in the day. 

No makeup will be used, as it will look typical of every day life. 

Storyboard

Possible Places My Video Will Be Featured/Advertised

YouTube is the main source of advertisement for many music videos, as well as music channels on TV. It's easy to use and view videos on it, which makes it very popular. The fact it's free to join, upload and watch videos on there is appealing to many people. YouTube has a share button which enables you and other viewers to share and promote certain videos on other social media sites such as Twitter and Facebook. This means gaining more recognition and is an easy promotion tool.
My ancillary texts will also help promote the music video, as I am creating a cover of its release and also a magazine advertisement for the digipak.

Video Techniques and Influences

Narrative Theory Applied to a Music Video

 The 1975 – Robbers The video for Robbers has an abstract like structure in the sense that many flashbacks are used, but overall seems to follow more of a narrative structure. The narrative is a recycled story of Bonnie and Clyde and follows a rebellious couple through their relationship, up until a point where they take a gun into a shop in an attempt to steal money. In relation to Kate Domaille’s theory, this would be classed as a Romeo and Juliet style narrative as opposed to her seven other options, due to their relationship status and the romantic aspect of it. In relation to Sven Carlsson, Robbers would be classed as a narrative video, as it is in the style of a short story and has a lack of lip-sync with no performance aspect. At one point the music itself actually stops in order for the narrative to follow through and allow the audience to hear a gunshot. Claude Levi-Strauss ‘s theory doesn’t apply completely to the video, apart from the slight use of good vs. evil, with the robbers and the shop assistant, who isn’t actually seen within the video. As mentioned before, the narrative is made up of a recycled story and therefore Michael Shore’s theory applies to this. The reference to Bonnie and Clyde links well to the song and creates a quirky scenario and video. Pam Cook’s theory is relevant to the Robbers music video, as it follows a specific narrative. The setting is in a fictional world (diegesis) which also contains verisimilitude and begins with equilibrium and follows with a quest, then ends with re-equilibrium.

Representation Theory

Genre Theory